A conversation exploring how AI agents are transforming advertising by converging linear TV and digital into a single, measurable, and optimizable ecosystem.

AI agents are actively reshaping how premium inventory is planned, activated, measured, and monetized across every screen. This session explores the forces driving this strategic inflection point. The conversation opens with a data-driven view on agentic commerce and converged media, then reveals how one studio is advancing its AI-driven AdTech transformation—merging viewer data with consumer purchase signals for enhanced targeting, closed-loop measurement, and entirely new monetization models across linear and digital. 

Featured speakers:

Marc Brodherson, Senior Partner, McKinsey & Company

Samira Bakhtiar, General Manager of Media & Entertainment, Games and Sports, AWS

Nage Sethu, Sr. Vice President of Technology, Converged Advertising and Linear Systems, Warner Bros. Discovery

Stephanie Layser, Industry Leader, Advertising and Marketing, AWS

Agenda:

12:00-12:15 PM | Welcome and drinks

12:15-1:15 PM | Panel discussion

1:15-2:00 PM | Roundtable discussion

This event is invite only and non-transferable. Please do not forward.

Date/Time

Tuesday, 23 June, 2026

12:00 PM–2:00 PM CEST

Le Jardin at Amazon Port

Promenade de la Pantiero

06400 Cannes, France